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52,28 €
-30%
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74,69 €
The Advertising Effect: How to Change Behaviour
Knygos.lt nariams
52,28 €
-30%
Įprastai
74,69 €
- Išsiųsime per 12–18 d.d.
Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's…
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- Autorius: Adam Ferrier
- Leidėjas: Oxford University Press, USA
- Metai: 2014
- Puslapiai: 240
- ISBN-10: 0195593928
- ISBN-13: 9780195593921
- Formatas: 15.2 x 22.6 x 1.5 cm, minkšti viršeliai
- Kalba: Anglų
The Advertising Effect: How to Change Behaviour (el. knyga) (skaityta knyga) | knygos.lt
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Aprašymas
Want to know how to influence other people's behaviour?
In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.
Knygos.lt nariams
52,28 €
-30%
Įprastai
74,69 €
Išsiųsime per 12–18 d.d.
- Autorius: Adam Ferrier
- Leidėjas: Oxford University Press, USA
- Metai: 2014
- Puslapiai: 240
- ISBN-10: 0195593928
- ISBN-13: 9780195593921
- Formatas: 15.2 x 22.6 x 1.5 cm, minkšti viršeliai
- Kalba: Anglų
Want to know how to influence other people's behaviour?
In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.
Atsiliepimai